In autumn 2020, UN Women, the global agency dedicated to gender equality, set us the following design sprint challenge:

“We want an activation idea that can drive the growth of self-organizing groups and supporters of UN Women UK. One of UN Women’s current campaigns is ‘Safe Space Now’. You should use this as a use and test case for your idea. This is a chance to show how good design can activate people to a cause. To deliver a successful idea you will need understand the limitations and constraints of the challenge e.g. the limited resources of the UN Women team.”

Our research found that UN Women need to strike the right balance between sensitivity and shareability in their campaigns, because lack of understanding of their mission and the real life impact of public involvement results in less engagement with their content.

My team designed and prototyped an information based TikTok dance challenge concept, which draws attention and spreads the UN message.

• Flexible and reproducible model for multiple programmes and campaigns
• Balances clear informative presentation with enjoyable participative element
• Potential to spread far and wide among 18 to 24-year-olds
• Achievable with limited resources

Feedback included the structure and balance of content in our presentation was just right. The client and audience were impressed with the originality and execution of the idea.

Watch the pitch we presented to UN Women here. I also have a copy of the pitch deck available to download.